Dignity Health, sponsor of the 49ers and Giants, was looking to make a big splash at the Super Bowl 50 Fan Zone in downtown San Francisco. Rather than use a stock-standard event vehicle, the client chose the plus up proposal for a 40' x 40' two story custom structure, composed of (6) re-purposed shipping containers. 

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Life-size football player cutouts, official regulation NFL protective gear, and interactive touchscreen kiosks helped convey Dignity's emphasis on safety in sports. 

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